Privacy Policy

Danish Model Agency Association (DMAA) processes personal data responsibly and only where it is necessary for the operation of the association, communication with members, stakeholders and website visitors, or compliance with applicable legal obligations.

1. Data controller

Danish Model Agency Association (DMAA) is the data controller for the personal data described in this Privacy Policy.

If you have any questions about how we process your personal data, please contact:

Danish Model Agency Association (DMAA)
Email: info@dmaa.dk

2. Information we may collect

We may process personal information that you provide directly to us, including:

• Name

• Email address

• Agency or company name

• Information included in messages submitted through our contact form or sent to us by email

• Contact information relating to member agencies, board members and professional stakeholders

Our website may also generate limited technical information necessary for the secure operation of the website, such as IP address, server logs and basic security information.

We ask that you do not send sensitive or special-category personal data through the website unless this has specifically been agreed with DMAA.

3. Why we process personal data

We may process personal data for the following purposes:

• Responding to enquiries

• Handling membership enquiries and communication

• Communicating with member agencies and professional stakeholders

• Administering DMAA and its activities

• Maintaining the security and technical operation of the website

• Complying with legal obligations

• Establishing, exercising or defending legal claims where necessary

Depending on the circumstances, our processing is based on our legitimate interests, steps taken at your request before entering into an agreement, performance of an agreement, or compliance with a legal obligation.

4. Contact form and email

When you contact DMAA through the website or by email, we process the information you provide in order to respond to your enquiry and handle any subsequent communication.

Please only provide information that is relevant to your enquiry.

We retain correspondence only for as long as necessary for the purpose for which it was collected. Ordinary enquiries will normally be deleted when they are no longer relevant, unless we are required to retain the information for legal, administrative or documentation purposes.

5. Cookies and website tracking

DMAA does not use advertising cookies, marketing pixels or analytics tools for tracking visitors on the website.

The website may use strictly necessary technical cookies or similar technologies where required for security, administration or basic website functionality.

Strictly necessary cookies do not require prior consent under the applicable cookie rules. Datatilsynet

If DMAA later introduces analytics, marketing tools or other non-essential tracking technologies, this Privacy Policy and the website's consent solution will be updated accordingly.

6. Sharing of personal data

DMAA does not sell personal information.

Personal data may be shared with service providers that assist us with services such as website hosting, email, IT administration and technical support.

Where such providers process personal data on behalf of DMAA, they are required to process the information only in accordance with our instructions and applicable data protection requirements. As data controller, DMAA remains responsible for ensuring appropriate arrangements with processors. Datatilsynet

We may also disclose information where required by law, public authorities or where necessary to establish, exercise or defend legal rights.

7. International transfers

Where a service provider processes personal data outside the EU/EEA, DMAA will ensure that an appropriate legal basis and safeguards are in place in accordance with applicable data protection law.

8. Retention

We keep personal data only for as long as necessary for the purpose for which it was collected.

Retention periods may vary depending on the type of information, the nature of the relationship and any legal or documentation requirements.

Information that is no longer required will be deleted or anonymised.

9. Your rights

Subject to the conditions of applicable data protection law, you may have the right to:

• Request access to the personal data we hold about you

• Request correction of inaccurate information

• Request deletion of your personal data

• Request restriction of processing

• Object to certain processing

• Receive certain personal data in a portable format

• Withdraw consent where processing is based on consent

If you wish to exercise any of these rights, please contact info@dmaa.dk.

You also have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) if you believe that your personal data has been processed unlawfully.

10. Security

DMAA takes appropriate technical and organisational measures to protect personal data against accidental or unlawful loss, misuse, alteration, unauthorised access or disclosure.

11. Changes to this Privacy Policy

We may update this Privacy Policy if our website, activities or use of personal data changes.

The latest version will always be available on dmaa.dk.

Last updated: October 2026